Florencia & Fortunata
My role
Brand Strategist & Designer
Type
Hospitality
Summary
Award-winning Coffee Bar
Date
Oct 2021
Description
Located in the heart of the imperial city of Cusco and surrounded by stone walls, imposing architecture and lots of history from the viceroyalty period. Florencia y Fortunata is an award-winning coffee bar that promotes coffee produced by women in underrepresented communities and empowers local baristas.
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I designed a logo capturing the brand's essence: a woman’s face elegantly integrated within a coffee bean. I also established the overall visual style, directing the look and feel for future collateral and photography.
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