I’m an Art Director who started out as a graphic designer sweating the small stuff: font pairings, perfect kerning, pixel math. Thirteen years in, that obsession turned into something bigger. Shaping how brands show up, speak, and make people feel ❤️‍🔥

I’ve gone from pushing pixels to leading teams and building brand systems that don’t just look good. They hold up. Under scrutiny. Under scale. Under pressure.

The truth? I’m not interested in making things that just look good. I want them to say something. To hit you. To stay with you long after you’ve scrolled past 20 TikToks at 1 a.m.