Virgin Voyages

I’m always looking for ways to help my team work more efficiently and create even stronger work. In October, I saw a chance to rethink how we approach Specialty Sailings — seasonal, themed voyages that happen every year. Rather than tackling each one separately under tight deadlines, I took a step back, looked at the bigger picture, and proactively developed a plan that would give us more time to craft stronger creative ideas, tell richer stories, and keep everything running smoothly. The first real test of this approach came with the 2025 Valentine’s Day campaign. With a framework already in place, we were able to move quickly, and the business used my design to shape the campaign’s identity. The result? A bold, elevated look that felt unmistakably Virgin — proof that a little forward-thinking can make all the difference in how a brand shows up.

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I crafted and led the development of the first-ever Figma design library for CRM emails, created 227 new itinerary cards displaying real-time API data such as pricing and dates, and developed email templates that seamlessly align with virginvoyages.com UI, all while prioritizing HTML text for ADA compliance.

Set of redesigned sailors' collateral that closely matches Virgin Voyages' brand guidelines with enhanced readability, stronger visual appeal, and a more engaging user experience.