The Balancing Act

My role
Print Production & Graphic Designer
Type
Marketing
Summary

Reaching an estimated 1M+ viewers by securing a commission from Lifetime TV Network to illustrate custom vinyl car wraps for the nationally broadcasted segment Ralph on the Road on The Balancing Act.

Date
Sep 2019

Description

Lifetime Television’s The Balancing Act sought a standout airstream wrap that would not only embody the energy and personality of Ralph Pagano's culinary adventures but also serve as a high-visibility marketing tool on the road and on-screen. The wrap needed to be bold, recognizable, and cohesive with the show’s branding, ensuring that viewers instantly connected the vehicle with the segment whenever it appeared in different cities.

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Aired nationally for over a year, Ralph on the Road traveled through major cities like Miami, Boca Raton, Palm Beach, Jupiter and Lake Worth Beach, reaching an estimated 500k+ viewers.

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